He added the equity firm invests in ideas “we wish we’d thought of ourselves and companies run by people we wish we had hired ourselves”. Mark Leavitt, co-founder and managing partner at Enlightened Hospitality Investments, said: “We have been closely watching consumer interest in plant-based protein within the foodservice and CPG industries and are excited to watch Banza continue to capitalize on these trends.” Plant-based protein continues to attract investmentsīanza’s latest investors believe continued high growth of the plant-based protein space is what makes it an attractive brand. “They also took the time to help shape the presentation, including a bunch of little details that we might not have thought about.” “In one of my first meetings with Kroger, the person who runs sales for Chobani’s Kroger team actually joined me in the meeting and helped steer the conversation,” he was quoted saying. He said earlier that the resources Banza received from the program were “pretty far-reaching”, ranging from manufacturing, marketing, analytics to sales. Rudolph noted he got to know about Chobani Incubator through Venture for America, a New York-based nonprofit and fellowship founded by 2020 Democratic presidential candidate Andrew Yang. It also reportedly endowed Banza with $25,000 grant money to support the company’s product quality enhancement. Here are some surprisingly plant-based recipes, paired with the perfect shape of Banza Pasta.The American yogurt giant-created food incubator has previously helped companies, including Chicago-based snacks maker TeaSquares and better-for-you breakfast food brand Wildway, accelerate their businesses. According to Banza, the recipe challenge proved that "a plant-based diet can be a decadent, indulgent experience."Īlthough the #BanzaPlusPlants challenge has closed officially, the recipes are out there for everyone to try.
#Banza pasta free#
Banza challenged their customers everywhere to make plant-based recipes for a change to win free pasta.Įating plant-based is more sustainable in the long run and, with the added protein from Banza, no one needs to worry about turning to animal proteins. The goal is to increase the number of entirely plant-based meals that everyone eats, not just vegetarians and vegans. In line with their goal of making Banza Pasta a simple swap into everyone's routine, they recently started a campaign titled #BanzaPlusPlants. Each serving of Banza not only has fewer carbs than traditional pasta, but it also has significantly more protein, fiber, and micronutrients. Banza Pasta is currently the fastest growing pasta brand, and for good reason.īanza's goal is to make "the foods people love better, by adding more nutritious ingredients." From what I can tell, they're right on track. Since Banza Pasta was born, it has exploded past boutique health food stores and stormed through thousands of regular supermarkets onto the dinner tables of a million total customers to date. By adding your email you agree to get updates about Spoon University Healthier
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